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Privacy Policy

Effective October 2022


About this Privacy Policy

Growth Potential Consulting LLC (“GPC”, ”us”, “we”, or “our”) is committed to your privacy. This privacy policy (the “Policy”) explains what data Growth Potential Consulting LLC collects from you through our interactions with you and through our products, services, events, and programs — including our websites, apps, and digital platforms (each a “Service,” and collectively, the “Services”). This privacy notice explains our collection, use, disclosure, retention, and protection of your personal information. By using any of the Services, you consent to the terms of this Policy.



This privacy notice applies to any GPC website (including and, application, service, or tool (collectively “Services”) where this privacy notice is referenced, regardless of how you access or use them, including through mobile devices.


Personal Information We Collect

Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.


We do not consider personal information to include information that has been anonymized or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.


We collect personal information from you when you use our Services. The data we collect consists of:

  • Data that you provide directly when you register for or use the Services.  This data will vary but typically consists of name, email address, postal address, phone number, and other similar contact data. We also receive data from the communications you send to us, such as customer service inquiries, program questions, and other feedback regarding the Services.

  • User credentials, such as username, password, password hints, and similar security information used to create an account and authenticate users of the Services.

  • Demographic data, such as age, gender, country, and language preference.

  • Payment data, such as credit card information and billing address.

  • Device data, such as the type of device, operating system, and other software installed on the device, device settings, IP address, device identifiers, and error reports.

  • Usage data, such as the programs and features you access, items you purchase, and the timing, frequency, and duration of your interactions through the Services.

  • Location data, such as IP addresses received from your device.

  • Information about your interests and preferences, such as which free resources you download from our websites, which emails you open, or your communications preferences. In addition to what you provide directly, we may infer your interests and preferences from other data we collect, such as the content and advertisements you interact with while using the Services.

  • Third-party integrations. If you connect your use of the Services through a third-party service (e.g., a social media platform), the third party may share certain information from your third-party account with us.

  • Other third-party data, such as data from our affiliates, partners, vendors, data brokers, or public sources.


How We Use Your Personal Information

We use your personal information to provide and improve our Services, provide you with a personalized experience on our websites, contact you about your programs or purchases with us and our Services, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate, and investigate fraudulent or illegal activities.


We use the data we collect for the following purposes:

1) Operating our business. We use the data we collect to operate our business, including providing and improving the Services. Specifically:

  • To fulfill transactions that you request.

  • To diagnose and fix concerns with the Services and provide other customer support services.

  • For analytical purposes to better understand our clients and community and how they use the Services, which allows us to continually improve and expand the Services.

  • To build predictive models, which allow us to tailor the Services based on the data we have about how our clients and target audience use the Services.


2) Communicating with you. We use the data we collect to communicate with you, including responding to your requests or inquiries. Specifically:

  • To provide information about your access to our programs, your use of the Services, or other transactions that you request

  • To respond to your request, if you contact us with a question or concern.

  • To deliver news, updates, and other types of communications according to your subscriptions, alerts, and other preferences.


3) Marketing and advertising. We use the data we collect for marketing or advertising purposes on behalf of ourselves, as well as our sponsors and other parties. Specifically:

  • To send you information content, promotional messages, and information about products, services, programs, or events that may be of interest to you. These may be offered by Growth Potential Consulting LLC or by our partners and other third parties with whom we have a relationship.

  • The promotional messages and advertisements that you see may be determined by data that we collect or receive about you, such as your demographic data, location data, usage data, interests, and preferences. We refer to this as “interest-based advertising.”


4) Security, compliance, and enforcement. We use the data we collect for security, compliance, and enforcement purposes. Specifically:

  • To protect the safety and security of our clients and our Services.

  • To detect and prevent abuse, fraud, or other unlawful or unauthorized activities.

  • To resolve disputes.

  • To enforce our agreements, including our policies and terms of service that govern your use of the Services.


We may also use your data in any other manner as disclosed at the time of collection or when we have otherwise obtained consent. Please also note that this Policy is not intended to place any limits on what we do with aggregated, pseudonymized, or anonymized data.


How We Might Share Your Personal Information

We may disclose your personal information to other members of the Growth Potential Consulting LLC corporate family or to third parties. This disclosure may be required for us to provide you access to our Services, to comply with our legal obligations, to enforce our User Agreement, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Services. We attempt to minimize the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose. We do not sell, rent, or otherwise disclose your personal information to third parties for their marketing and advertising purposes without your consent.


How Long We Keep Your Personal Information

We retain your personal information for as long as necessary to provide the Services you have requested or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our policies.


Cookies & Similar Technologies

When you visit or interact with our sites, services, applications, tools, or messaging, our authorized service providers or we may use cookies, web beacons, and other similar technologies to make your experience better, faster, and safer, for advertising purposes, and to allow us to continuously improve our sites, services, applications, and tools. We hope the information below provides you with clear and comprehensive information about the technologies we use and the purposes for which we use them, but if you have any additional questions or require any additional information, please contact us at


1. Your Consent

By continuing to use and navigate our websites, services, applications, tools, or messaging, you are agreeing to our use of cookies, web beacons, and similar technologies as described herein and in our Privacy Policy. If you do not wish to accept these technologies in connection with your visit to or use of our sites, services, applications, tools, or messaging.


2. Cookies, Web Beacons, And Similar Technologies

These technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices (“collectively, a “device”) that allows us to record information when you visit or interact with our websites, service, applications, messaging, and other tools. Though often these technologies are generically referred to as “Cookies,” each function slightly differently and is better explained below:


Cookies: These are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. Cookies allow a website to recognize a particular device or browser. There are several types of cookies:


  • Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.

  • Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.

  • First-party cookies are those set by a website that is being visited by the user at the time in order to preserve your settings (e.g., while on our site).

  • Third-party cookies are placed in your browser by a website or domain that is not the website or domain that you are currently visiting. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.


When you enter a website using cookies, you may be asked to fill out a form providing personal information; like your name, e-mail address, and interests. This information is packaged into a cookie and sent to your browser (Chrome, Firefox, etc.), which then stores the information for later use. The next time you go to the same website, your browser will send the cookie to the server. The message is sent back to the server each time the browser requests a page from the server.


Web beacons: Small files (also called “pixels”, “image tags”, or “script tags”) that may be loaded on our sites, applications, and tools that may work in concert with cookies to identify our users and provide anonymized data on their behavior.


Similar technologies: Technologies that store information in your browser or device utilizing local shared objects or local storage, such as flash cookies, HTML 5 cookies, and other web application software methods. These technologies can operate across all of your browsers and, in some instances, may not be fully managed by your browser and require management directly through your installed applications or device. We do not use these technologies for storing information to target advertising to you on or off our sites.


3. Types Of Cookies, Web Beacons, And Similar Technologies We Use And Why

Our cookies, web beacons, and similar technologies serve various purposes but are generally either necessary or essential to the functioning of our sites, services, applications, tools, or messaging, help us improve the performance of or provide you extra functionality of the same, or help us to serve relevant and targeted advertisements. More specifically:


Strictly Necessary or Essential: “Strictly necessary” or “essential” cookies, web beacons, and similar technologies let you move around the website and use essential features like secure areas and shopping baskets. Without these technologies, services you have asked for cannot be provided. Please note that these technologies do not gather any information about you that could be used for marketing or remembering where you’ve been on the internet. Accepting these technologies is a condition of using our sites, services, applications, tools, or messaging, so if you prevent these from loading, we can’t guarantee your use or how the security therein will perform during your visit.


Performance: “Performance” cookies, web beacons, and similar technologies collect information about how you use our website e.g., which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and is only used to help us improve how our website works, understand what interests our users, and measure how effective our content is by providing anonymous statistics and data regarding how our website is used. Accepting these technologies is a condition of using our sites, services, applications, tools, or messaging, so if you prevent these from loading, we can’t guarantee your use or how the security therein will perform during your visit.


Functionality: These cookies, web beacons, or similar technologies are used to provide services or to remember settings to improve your visit.


Advertising: First or third-party cookies and web beacons may be placed by our sites, applications, or tools, in order to deliver content, including product, event or program-related advertisements, relevant to your specific interests on our sites or third-party sites. These technologies allow us to understand how useful our advertisements are and improve the relevancy of the content delivered to our users.


We also utilize third-party service providers to assist us in delivering on the same functions, which means that our authorized service providers may also place cookies, web beacons, and similar technologies on your device via our services (third-party cookies). They may also collect information that helps them identify your device, such as IP address, or other unique or device identifiers.


4. How To Manage, Control And Delete Cookies, Web Beacons And Similar Technologies

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), it may limit your use of certain features or functions on our website or service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site. Please note we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser.


Internet browsers allow you to change your cookie settings. These settings are usually found in the “options” or “preferences” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the “Help” option in your internet browser for more details.


If you wish to withdraw your consent at any time, you will need to delete your cookies using your internet browser settings.


How We Protect Your Personal Information

Growth Potential Consulting LLC takes data security seriously. We take a number of steps to protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration.


These steps take into account the sensitivity of the data we collect and use, as well as the current state of technology. This includes, for example, storing your data on systems that have limited access and are maintained in controlled facilities. We also use, and require our vendors to use, industry-standard security protocols when processing any payments for your use of the Services.


It is important to remember that no system can be guaranteed to be 100% secure. We recommend that you help us keep your data safe by taking reasonable steps, such as keeping your passwords private and not disclosing sensitive personal data, such as credit card information, in places that can be accessed easily (such as via email).


Data Controller

Data protection law in certain jurisdictions differentiates between the "controller" and "processor" of information. Growth Potential Consulting LLC is your data controller and is responsible for the collection, use, disclosure, retention, and protection of your personal information in accordance with our privacy notice, as well as any applicable national laws.


Changes to this Privacy Policy

We may change this Policy from time to time to reflect changes in our business, the Services, or our practices and procedures. If we do make changes, we will post any changes on this page and indicate the date on which the Policy was last revised. We encourage you to review this Policy periodically, especially before you provide personal data directly to us through the Services. Your continued use of the Services after any changes to this Policy are in effect constitutes your acceptance of the revised Policy.


How to Contact Us

Please contact our company if you have any questions about this Privacy Policy or our practices or if you seek to exercise any of your statutory rights. You may contact us at

Policy Changes

Effective May 2018

Updated October 2022

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